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BBT-YIA intends to inspire youth through implementation of a behavior/ attitude changing
communication strategy that would rebrand agriculture and make it more appealing to youth.

This program dubbed, Building a Better Tomorrow (BBT), a YOUTH INITIATIVE FOR AGRIBUSINESS (YIA), championed by the Minister of Agriculture, Hon. Hussein Bashe, is therefore aiming to promote Tanzanian youth engagement in agribusiness for sustainable and improved livelihoods. More specifically, BBT-YIA intends to:

Inspire youth through implementation of a behavior/attitude changing communication strategy that would rebrand agriculture and make it more appealing to youth;
Empower youth through training mentoring and coaching, and other interventions that would impart necessary skills for employment or management of their own agribusinesses;
Engage youth in profitable and sustainable management of agribusinesses;
Enable youthled enterprises by improving policy, legal and regulatory environment and facilitating the development BDS for youth in agribusinesses;
Coordinate effectively activities of NGOs supporting youth for synergy as well as efficiency and effective outcomes. BBTYIA has prioritized value chains with fast turnover and other attributes that are youth friendly.

In a period of eight years, BBTYIA intends to achieve 12,000 profitable enterprises across 12,000 villages across the country. The programme aims to start by training 200,000 youth, involving 20,000 youth in internship programs, and mentoring and coaching 15,000 youth-led agribusinesses through incubation programs.

The selected beneficiaries will be categorised into 4 clusters, cluster-1 youth entrepreneurs in established agribusinesses, cluster-2, youth entrepreneurs whose agribusinesses are yet to be established, cluster-3 youth trained to be the workforce in established agribusiness and cluster-4 Youth with no interest in agriculture. These milestones will be attained through publicprivate-partnerships involveing at least 70 NGOs, public and private institutions and farmers, and development institutions in the youth agribusiness ecosystem. The Ministry of Agriculture remains the facilitator and coordinator of BBT-YIA. The BBT-YIA estimated budget is Tanzania Shillings 356.199 billion (USD 148,416,167) of which 24% of the budget will come from the Government (MoA and PORALG) and the remaining 76% from development partners, NGOs and the private sector.

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